Fairchild explained his team’s thinking behind the Pandora Gifts for Christmas Clearance Sale: “In contrast to Pandora’s core charm designs, Reflexions charms are flatter and more sleek in shape, and we expect the clean and timeless look of the bracelet will attract customers seeking this particular fashion trend that has been emerging recently.”

What makes PANDORA Birthday Charms Clearance Sale so striking is that they're a clever reimagining of the clunky charms of decades past. "The charms from my childhood were these big dangling things that were hard to get on a bracelet and had to be opened with a tweezer," says Leanne Wu, the Seattle-based charm bracelet enthusiast behind the blog Charms Addict. "They weren't elegant. But then Pandora introduced a product that was low-profile yet fashionable and easy to get on and off, and it brought back all the excitement for the charm bracelet."

Pandora also manufactures its own PANDORA Jewelry Clearance Sale. That can boost profit when sales are racing ahead and economies of scale kick in, but it’s a significant drag when they stagnate. Pandora is targeting an additional 200 million kroner ($31 million) of savings from 2019. Further efficiencies, and flexibility in the manufacturing base, will be needed.

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